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Writing a Design Brief
If you are a member of an apparel team or company, you may not be doing all of the design work on your own. Most apparel companies will...
Rachel Erickson
Jan 25, 20224 min read


Color Palettes
The colors chosen for your apparel line can help to evoke an emotional connection between you and your target consumers. Color has the...
Rachel Erickson
Jan 18, 20223 min read


Creating a Mood Board
Putting together a mood board for your designs will help you to pull together the color palette, early fabric options and inspiration for...
Rachel Erickson
Jan 11, 20223 min read


Croquis Sketch Ideations
Your line plan is all put together. You have a budget. You’ve completed research on your competitors, current trends and your target...
Rachel Erickson
Jan 4, 20223 min read
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