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The Silent Systems Blocking Your Apparel Brand’s Next Million
Every apparel brand dreams of scaling. But most hit a ceiling—and it’s not because the product isn’t good enough. It’s because the systems behind the scenes can’t keep up. Here are the silent systems quietly capping your growth (and what to do about them): 1. Manual Processes That Don’t Scale Still tracking orders in Google Sheets or approving samples by email? Those “quick fixes” are killing your efficiency. 👉 Fix it: Invest in process tools or SOPs early. If it’s done mor

Rachel Erickson
1 day ago1 min read


Why the Next Wave of Apparel Leaders Won’t Go It Alone
The fashion industry is evolving faster than ever. Old-school thinking says “work harder, hustle longer, do it all yourself.” But the next wave of apparel leaders knows better. They know you can’t win alone. Here’s why the future of leadership is collaboration, not isolation: 1. Speed Demands Collaboration Markets shift overnight. Leaders who have access to collective insights adapt faster. 2. Innovation Comes From Cross-Pollination Some of the best fashion breakthroughs come

Rachel Erickson
Nov 181 min read


From Surviving to Thriving: How Apparel CEOs Build Businesses They Actually Love
Let’s be honest: many apparel founders feel like they’re barely surviving. Every day feels like firefighting—emails, production delays, financial stress. But you didn’t start your brand to feel stuck. You started it to thrive. Here’s how successful CEOs build businesses they actually love: 1. They Design Around Their Strengths Stop trying to be great at everything. Double down on what you’re best at. 2. They Prioritize Profit Over Popularity A million likes won’t pay the bill

Rachel Erickson
Nov 111 min read


Why Joining the Right Rooms Matters More Than Any Business Hack
You can spend hours chasing hacks, tips, and “secrets” online. But the truth? None of those compare to being in the right room. Here’s why joining the right rooms matters more than hacks: 1. Proximity to Experience You’ll learn in 5 minutes what might take years to figure out alone. 2. Access to Resources The right room gives you contacts, suppliers, and shortcuts. 3. Accountability That Hacks Can’t Give Tips don’t hold you accountable. People do. 4. Growth Through osmosis Be

Rachel Erickson
Nov 41 min read


The $100K Mistakes Apparel Founders Make — And How to Avoid Them
Every founder makes mistakes. But in apparel, some mistakes cost not hundreds—but hundreds of thousands. Here are 4 of the most expensive mistakes I see founders make—and how you can avoid them: 1. Overproduction Inventory sitting in a warehouse is cash you can’t use. 👉 Fix it: Produce in tighter, smarter runs. 2. Ignoring Profit Margins by SKU Not all “bestsellers” are profitable. Some eat your margins. 👉 Fix it: Track SKU-level profitability. 3. Weak Factory Partnership

Rachel Erickson
Oct 281 min read


Scaling Secrets Only Apparel Insiders Know (And How You Can Learn Them Too)
There’s no shortage of free advice for fashion founders. But let’s be honest—most of it is surface-level. The brands that truly scale know secrets you won’t find in Google searches or TikTok tips. They’re the insights passed around insider circles—until now. Here are 4 scaling secrets every founder needs to know: 1. Product Line Focus Wins The fastest-growing brands double down on one hero product before expanding. 👉 Insider tip: Focus beats variety in the early years. 2. N

Rachel Erickson
Oct 211 min read


Decision Fatigue is Costing You Millions: How Apparel CEOs Can Get Their Time Back
Every day, apparel founders face an endless stream of decisions: Which fabrics to approve? Which colors to launch? Which influencer campaign to test? Over time, this constant decision-making leads to decision fatigue, and it’s silently costing your brand millions. Here’s why decision fatigue is dangerous and how to beat it: 1. Tired Brains Make Expensive Mistakes When your mental bandwidth is drained, you’re more likely to overlook details—or say “yes” to the wrong thing. 👉

Rachel Erickson
Oct 141 min read


The Hidden ROI of Community in Fashion: Why Founders Who Connect, Win
Running an apparel brand can feel like a lonely climb. You’re making big decisions every day, often without a roadmap or sounding board....

Rachel Erickson
Oct 71 min read


From Solopreneur to CEO: Why You Can’t Build a Scalable Apparel Brand Alone
When you first start your apparel brand, doing everything yourself feels scrappy and empowering. You’re designer, marketer, accountant,...

Rachel Erickson
Sep 302 min read


The Future of Fashion Retail! 3 Trends Apparel Founders Can’t Ignore
The fashion industry is shifting faster than ever. And as a founder, keeping up with change can feel overwhelming. But here’s the truth:...

Rachel Erickson
Sep 232 min read


The Money Leaks Hiding in Your Apparel Brand
Ever feel like your sales are growing but your bank account isn’t? It’s not your imagination. Many apparel brands bleed money without...

Rachel Erickson
Sep 162 min read


Founder Fatigue: How Apparel CEOs Can Lead Without Burning Out
Running an apparel brand can feel like a never-ending sprint. You’re designing collections, managing production, answering customer...

Rachel Erickson
Sep 93 min read


Scaling Smarter: The Key Systems Every Apparel Brand Needs Before $10M
Ever wonder why some apparel brands scale to $10M while others get stuck at $2–5M? Here’s the truth: it’s not because those founders are...

Rachel Erickson
Sep 23 min read


The Real Cost of Doing Everything Yourself — and How to Break the Cycle
For many apparel brand founders, the “do-it-yourself” mindset is a badge of honor. You’re hands-on, detail-oriented, and willing to...

Rachel Erickson
Aug 263 min read


The Power of Saying No: Streamlining Your Product Line for Profit
In the world of apparel brands, it’s tempting to chase every trend, launch every style, and say yes to every opportunity. After all, more...

Rachel Erickson
Aug 193 min read


What Successful Apparel Founders Know That You Don’t (Yet)
Ever look at a successful apparel brand and think: “What are they doing that I’m not?” “How are they scaling so fast while I’m still...

Rachel Erickson
Aug 124 min read


One Funnel, One Goal, $1M: What That Really Looks Like for Apparel Brands
If you're an apparel founder trying to scale your business, you're likely juggling a million moving parts: product development, social...

Rachel Erickson
Aug 54 min read


Sustainable Apparel Isn’t Just Ethical—It’s Profitable. Here’s Why.
For a long time, sustainability in fashion was seen as admirable—but optional. A nice-to-have, not a need-to-have. But that mindset is...

Rachel Erickson
Jul 294 min read


Deadstock, Waste, and the Hidden Cost of Overproduction in Fashion
In a fast-moving industry built on trends and volume, fashion’s overproduction problem is the hidden cost we rarely talk about. Every...

Rachel Erickson
Jul 223 min read


Why Your Fashion Brand Needs a Line Review (And What It Should Include)
You’ve got the designs. You’ve got the ideas. Maybe you even have samples in hand. But before you press “go” on production or start...

Rachel Erickson
Jul 154 min read
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