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Tech Packs 101: Why Every Fashion Brand Needs This Production Blueprint
If you’re launching or scaling an apparel brand, you’re likely focused on big-picture goals: growing your audience, building a...

Rachel Erickson
Jul 83 min read


Why Apparel Brands Are Closing Stores: And How Strong Product Development Could Save Them
It’s hard to ignore the headlines. Seemingly every week, we hear about another established apparel brand announcing significant...

Rachel Erickson
Jul 13 min read


7 Signs You’re Pretending to Run a Successful Apparel Brand (And How to Fix It)
As the founder of an apparel business consulting company that supports emerging fashion brands, I get a front-row seat to the passion,...

Rachel Erickson
Jun 243 min read


Maximize Apparel Business Profit Growth: Proven Strategies from an Apparel Business Consultant
Are you an apparel business owner feeling like you're working tirelessly but not seeing the profit growth you deserve? You're not alone....

Rachel Erickson
Jun 34 min read


The Silent Killer of Apparel Brands: A CEO Who Stops Growing
Discover the #1 reason why apparel brands fail, and how a CEO’s personal growth and leadership mindset directly impact long-term brand success in the fashion industry.

Rachel Erickson
May 64 min read


Navigating the New Trade Tariffs
Note: While the new tariffs on Canada and Mexico were put “on hold” for a minimum of 30 days as of the end of February 3rd, this...

Rachel Erickson
Feb 53 min read


Become A Joiner: Find Your Community
Last night, I watched a documentary on Netflix called Join or Die, based on Robert Putnam’s book Bowling Alone . The film explores the...

Rachel Erickson
Jan 143 min read


Why Fast Fashion Brands Like Shein Are Facing Legal and Ethical Consequences
As reported in The Fashion Law , major fashion brands like Dr. Martens and Ralph Lauren are filing lawsuits against Shein for copyright...

Rachel Erickson
Oct 11, 20243 min read


The Ultimate Guide to Revamping Your Apparel Product Line
Are you struggling to boost sales and keep your apparel line fresh? A proven apparel line review strategy can be the key to revitalizing...

Rachel Erickson
Oct 2, 20242 min read


Balancing Fit and Function: Mastering Activewear Design Through Motion Testing
When it comes to functional fitness apparel, fit is everything. A poorly fitting garment can hinder performance, cause discomfort, and...

Rachel Erickson
Sep 25, 20242 min read


The Truth About Apparel Production Timelines: What to Expect and How to Plan
Are you tired of hearing promises of lightning-fast turnaround times for launching an apparel line? It’s time to cut through the hype and...

Rachel Erickson
Sep 18, 20242 min read


Top 3 Essential Processes Every Apparel Business Needs to Scale and Succeed
In the fast-paced world of the apparel industry, it's easy to get caught up in the constant pursuit of new products and trends. However,...

Rachel Erickson
Sep 11, 20243 min read


Unlocking Apparel Business Success: New Resources and Updates from Unmarked Street
In this exciting update, we're thrilled to share a new wave of fashion business resources designed to support your journey toward...

Rachel Erickson
Sep 4, 20242 min read


Why Remote Work Wins: Talent, Cost Savings & Innovation Unleashed
The traditional office model is evolving and fast. What was once the standard for doing business is being replaced by a flexible work...

Rachel Erickson
Aug 28, 20244 min read


How to Build a Tech Pack for Apparel Production: Step-by-Step Guide for Fashion Brands
If you’re launching a clothing line and ready to bring your designs to life, there's one step you can’t afford to skip: creating a...

Rachel Erickson
Jul 28, 20242 min read


The Fashion Industry in Crisis: What’s Causing the Chaos & How Brands Can Adapt
INDUSTRY INSIGHTS In July of 2024, an article by Alex Bitter of Business Insider made headlines: “Nike’s Trying to Pivot. It’s Not...

Rachel Erickson
Jul 21, 20243 min read


How to Create a Bill of Materials (BOM) for Apparel Production: A Beginner’s Guide
If you’re new to the fashion industry, you’ve probably heard the term “ bomb ” thrown around and wondered what it means. No worries,...

Rachel Erickson
Jul 7, 20242 min read


Everything You Need to Know About Tech Pack Sketches for Garment Manufacturing
If you’re building your own apparel line, your tech pack isn’t complete without one key element: detailed garment sketches.\ Tech pack...

Rachel Erickson
Jun 9, 20242 min read


How to Fill Out a Tech Pack Cover Page (Even Without a Technical Designer)
Ever heard of a tech pack but thought it was too complicated to handle on your own? Think again. If you're building a fashion brand or...

Rachel Erickson
May 26, 20243 min read


Demystifying Tech Packs: The Key Difference Between Grade Rules and Graded Measurements
If tech packs and garment sizing feel overwhelming, you're not alone. Two terms often confuse even experienced designers: grade rules and...

Rachel Erickson
May 12, 20242 min read
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