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Croquis Sketch Ideations
Your line plan is all put together. You have a budget. You’ve completed research on your competitors, current trends and your target...

Rachel Erickson
Jan 4, 20223 min read


"I Do," and I Would Again
Weddings are magical, but can also be exhausting. I’ve had the honor of being in several weddings (over a decade ago now), and my...

Rachel Erickson
Dec 30, 20213 min read


Fashion Trend Forecasting
Trend forecasting services could help to round out and finalize your research phase of development. I like to use them to help with final...

Rachel Erickson
Dec 28, 20213 min read


Fashion Trend Forecasting
Trend forecasting services could help to round out and finalize your research phase of development. I like to use them to help with final...

Rachel Erickson
Dec 28, 20213 min read


Defining Your Customer
Throughout the apparel industry, each company is focused on a specific group or ideal person to design and develop for. Some brands do...

Rachel Erickson
Dec 21, 20214 min read


Defining Your Customer
Throughout the apparel industry, each company is focused on a specific group or ideal person to design and develop for. Some brands do...

Rachel Erickson
Dec 21, 20214 min read


Hi, I'm Rachel
Hello, and welcome to my website and Travel Blog page! My name is Rachel, and I could not be more excited to start my journey into the...

Rachel Erickson
Dec 15, 20212 min read


Portfolio Profile: ANF Leather Moto Jacket
A project that holds a truly special place in my heart is the Leather Moto Jacket I helped to develop for Abercrombie & Fitch’s women’s...

Rachel Erickson
Dec 10, 20212 min read


Portfolio Profile: ANF Leather Moto Jacket
A project that holds a truly special place in my heart is the Leather Moto Jacket I helped to develop for Abercrombie & Fitch’s women’s...

Rachel Erickson
Dec 10, 20212 min read


Competitor Research
If you’ve been thinking about designing your own apparel line, you’ve probably had your eye on a few brands that will ultimately become...

Rachel Erickson
Dec 8, 20212 min read


Competitor Research
If you’ve been thinking about designing your own apparel line, you’ve probably had your eye on a few brands that will ultimately become...

Rachel Erickson
Dec 8, 20213 min read


Portfolio Profile: Children's Wear at DAAP
As requested by popular demand, I am going to start featuring a piece of my portfolio every Friday. There are so many amazing projects...

Rachel Erickson
Dec 3, 20212 min read


Portfolio Profile: Children's Wear at DAAP
As requested by popular demand, I am going to start featuring a piece of my portfolio every Friday. There are so many amazing projects...

Rachel Erickson
Dec 3, 20212 min read


Budget Evaluation
Once you have your line sheet started, you can begin to play with your budget. But first, two questions to get you started: How are you...

Rachel Erickson
Nov 30, 20212 min read


Budget Evaluation
Once you have your line sheet started, you can begin to play with your budget. But first, two questions to get you started: How are you...

Rachel Erickson
Nov 30, 20213 min read


Giving Thanks
I wanted to use this week's post to thank everyone who has surrounded me with support and enthusiasm as I've started this new adventure...

Rachel Erickson
Nov 23, 20211 min read


Giving Thanks
I wanted to use this week's post to thank everyone who has surrounded me with support and enthusiasm as I've started this new adventure...

Rachel Erickson
Nov 23, 20211 min read


Apparel Line Planning: Top 10
Over the years, my idea of a line plan has grown to a 60-column wide spreadsheet that can give me every detail of my product plan, budget...

Rachel Erickson
Nov 18, 20215 min read


Apparel Line Planning: Top 10
Over the years, my idea of a line plan has grown to a 60-column wide spreadsheet that can give me every detail of my product plan, budget...

Rachel Erickson
Nov 18, 20215 min read


Why Do We Do Apparel Fittings?
Have you ever thought about how your favorite shirt evolved into its current state? I promise you that it didn’t originally start as...

Rachel Erickson
Nov 9, 20213 min read
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