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Croquis Sketch Ideations
Your line plan is all put together. You have a budget. You’ve completed research on your competitors, current trends and your target...

Rachel Erickson
Jan 4, 20223 min read
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"I Do," and I Would Again
Weddings are magical, but can also be exhausting. I’ve had the honor of being in several weddings (over a decade ago now), and my...

Rachel Erickson
Dec 30, 20213 min read
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Fashion Trend Forecasting
Trend forecasting services could help to round out and finalize your research phase of development. I like to use them to help with final...

Rachel Erickson
Dec 28, 20213 min read
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Fashion Trend Forecasting
Trend forecasting services could help to round out and finalize your research phase of development. I like to use them to help with final...

Rachel Erickson
Dec 28, 20213 min read
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Defining Your Customer
Throughout the apparel industry, each company is focused on a specific group or ideal person to design and develop for. Some brands do...

Rachel Erickson
Dec 21, 20214 min read
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Defining Your Customer
Throughout the apparel industry, each company is focused on a specific group or ideal person to design and develop for. Some brands do...

Rachel Erickson
Dec 21, 20214 min read
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Hi, I'm Rachel
Hello, and welcome to my website and Travel Blog page! My name is Rachel, and I could not be more excited to start my journey into the...

Rachel Erickson
Dec 15, 20212 min read
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Portfolio Profile: ANF Leather Moto Jacket
A project that holds a truly special place in my heart is the Leather Moto Jacket I helped to develop for Abercrombie & Fitch’s women’s...

Rachel Erickson
Dec 10, 20212 min read
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Portfolio Profile: ANF Leather Moto Jacket
A project that holds a truly special place in my heart is the Leather Moto Jacket I helped to develop for Abercrombie & Fitch’s women’s...

Rachel Erickson
Dec 10, 20212 min read
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Competitor Research
If you’ve been thinking about designing your own apparel line, you’ve probably had your eye on a few brands that will ultimately become...

Rachel Erickson
Dec 8, 20212 min read
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Competitor Research
If you’ve been thinking about designing your own apparel line, you’ve probably had your eye on a few brands that will ultimately become...

Rachel Erickson
Dec 8, 20213 min read
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Portfolio Profile: Children's Wear at DAAP
As requested by popular demand, I am going to start featuring a piece of my portfolio every Friday. There are so many amazing projects...

Rachel Erickson
Dec 3, 20212 min read
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Portfolio Profile: Children's Wear at DAAP
As requested by popular demand, I am going to start featuring a piece of my portfolio every Friday. There are so many amazing projects...

Rachel Erickson
Dec 3, 20212 min read
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Budget Evaluation
Once you have your line sheet started, you can begin to play with your budget. But first, two questions to get you started: How are you...

Rachel Erickson
Nov 30, 20212 min read
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Budget Evaluation
Once you have your line sheet started, you can begin to play with your budget. But first, two questions to get you started: How are you...

Rachel Erickson
Nov 30, 20213 min read
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Giving Thanks
I wanted to use this week's post to thank everyone who has surrounded me with support and enthusiasm as I've started this new adventure...

Rachel Erickson
Nov 23, 20211 min read
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Giving Thanks
I wanted to use this week's post to thank everyone who has surrounded me with support and enthusiasm as I've started this new adventure...

Rachel Erickson
Nov 23, 20211 min read
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Apparel Line Planning: Top 10
Over the years, my idea of a line plan has grown to a 60-column wide spreadsheet that can give me every detail of my product plan, budget...

Rachel Erickson
Nov 18, 20215 min read
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Apparel Line Planning: Top 10
Over the years, my idea of a line plan has grown to a 60-column wide spreadsheet that can give me every detail of my product plan, budget...

Rachel Erickson
Nov 18, 20215 min read
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Why Do We Do Apparel Fittings?
Have you ever thought about how your favorite shirt evolved into its current state? I promise you that it didn’t originally start as...

Rachel Erickson
Nov 9, 20213 min read
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